“Are you crazy? Are you insane? Are you mad? Are you… ok? Hiring a truck to transport the mattress to the river in the forest? No one even steps inside that forest! Are you really making your team wake up at 4.00am on a Sunday morning to go with you? We are living in Spain, not Asia!”
My friends were literally “shouting” at me for planning such a crazy photoshooting in the forest. The point, however, was not to wake up early, the point was to arrive at the forest before sunrise to catch the warm morning light. All my team members were very excited about doing something crazy. As artists, we strongly believe that it takes a great dose of madness to create art. For us, passion is what exists between dreams and reality.
The preparation from this photoshooting “Between Heaven and Earth” dated back to a month before the shooting day… The inspiration started from one afternoon when I happened to see two huge broken doors when I was walking through a trash station. Out of craziness, I took them home and spent the whole evening thinking about what to do with them. Ah, why not painting these two doors into the golden tint and take them to the forest, like in the fairy tales?
I called Karen Majano, a great friend who works as an interior designer (Karen is a graduate from the Master of Design at the renowned Instituto Europeo di Design Milan) who had worked with me on several projects before to explain the idea. Karen immediately loved my crazy project, and we spent the whole weekend to clean the doors from the garbage station, and transformed them into a beautiful golden color – ah, of course, after literally destroying my apartment with dust, paint, and newspapers flying all around 🙂
So finally, the shooting day came, we started the day at 4.00am with a huge truck, and a 4-seat car, with a team of 6 people (a photographer, a model, a scenographer, an assistant photographer, a make-up & hair artist and an assistant). Amongst the costumes, the truck also carried the giant mattress, two huge doors to install inside the forest, lunch for the day and millions of other stuff. Let me share with you the behind the scenes photographs which speak better about what happened during our photoshoot that day from 4.00am till 8.00pm!
“Don’t think about making art, just get it done.
Let everyone else decide if it’s good or bad, whether they love it or hate it.
While they are deciding, make even more art.”
Andy Warhol
